How to get new members to join a new bingo site……easy, just give them an opportunity to win a life changing amount of money, £50,000 should do the trick. This is what MEBingo were advertising last week in the free daily paper The Metro. I was just skimming through the paper and the advert jumped out of, already a good sign, it got my attention. Now it’s with offers like this that makes me understand why hundreds of thousands of people are addicted to online bingo today. This advert is clearly aimed at women as it has used feminine colours, you might not think that makes much of a difference but it does, a HUGE difference, it subconsciously makes the reader relate to the advert and the promotion. This advert is very basic yet effective, because of the size of it they could have filled it with a load of information but they haven’t, the main things in the advert are the potential jackpot, and the instructions of how this money could be yours.